We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

When Impossible Foods and Beyond Meat first came on the scene, the future of plant-based protein looked decidedly juicy. But the hype and popularity of these products have waned. So why are sales of plant-based meat suddenly lagging and what can food brands do to reignite consumer excitement?

South Korea is significantly shifting towards sustainable consumption and plant-based food options, driven by awareness of climate change, animal welfare, and health. Gen Y and Z are leading this trend, seeking healthier, planet-friendly alternatives. How can brands cater to this growing demand?

Plant-based meat start-up Juicy Marbles is hoping to introduce a prototype of its ‘bone-in’ ribs by the end of August 2023. With plant-based meat sales plateauing, people may be tiring of meat analogues and turning instead to flexitarian diets to satisfy desires for flavour and sustainability.

A study has proven that plant-based diets aren't only good for people's health but also for the planet's. The findings confirm the need for large-scale changes around what people eat, but emphasising individual action is challenging as people are switching off from faux-meat hype.