Signal15 Jan 2024
Satirical ad unites Aussie generations with a lamb BBQ

For its annual commercial, Meat and Livestock Australia looks to bridge generational divides with a shared national love for a lamb BBQ. As polarisation deepens, this campaign leans into the nostalgic power of shared enjoyment and the reassuring reprieve of comfort food.

Satirical ad unites Aussie generations with a lamb BBQ