Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Global

Beauty

Beauty and wellbeing

Mental health

Health and Fitness

Selena Gomez’s Rare Beauty is expanding its offerings to include body care products. With wellness becoming a central part of how people consume products and culture brands, Rare Beauty's diversification helps to elevate the brand's reach and encourages holistic care across the product line.