The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Disney has encouraged young girls to play football with an animation that champions England's female national team. With people looking for meaningful ways to combat barriers to participation in sports, brands have an opportunity to create inclusive initiatives that help remove those barriers.

Adidas’ ‘Impossible Is Nothing’ campaign aims to inspire and capture the loyalty of women by sharing inspiring stories and driving gender inclusivity. How can brands provide practical solutions to real-world challenges and address the barriers that women face in accessing sports?

Asics and Mind have joined forces for World Mental Health Day to call out performance-based exercise culture, and encourage a mental health-led approach instead. Fatigued from the cult of success, people are opting for more leisurely attitudes towards physical health and performance.

A report has found that despite the Lionesses' victory at Euro 2022, most inner-city teen girls can't name a player from the squad. With a quarter never watching any football, there is a need to increase opportunities for girls to engage with football and sports more generally.