Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Tottus Supermarkets and McCann Lima have teamed up with the International Clinic to help deliver affordable mammograms to the public of Peru. Recognising lethal healthcare disparities in the country, this campaign takes heed of consumer desires to see brands rise to society’s challenges.

An exhibit set up by the Breast Cancer Help Movement (MACMA) in Argentina is encouraging visitors to touch recreated artworks of nude women to discover what cancerous lumps might feel like. With people discouraged to research symptoms out of fear, there is a need to make this info more accessible.

Lingerie brands are undergoing an overhaul with more focus now placed on brand values as well as aesthetics. Startup underwear brand Underdays launched in December 2021 with the aim of disrupting the way young people shop for lingerie, ensuring their products both support and empower.

Have luxury brands been overthrown by disruptors? How are community and culture driving shopping needs? Has pandemic dressing impacted fashion for good? In this chapter of the 2024 Expert Outlook, we speak to three experts about style expectations and what this means for fashion's future.