Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

Critical Spenders

Gen Z (born 1997-2010)

Gen Y (born 1982-1996)

United States

Money

Banking and payments

An Intuit Credit Karma report has revealed that more than a quarter of people in the US engage in ‘doom spending’ to cope with financial stress. Although it may provide relief for consumers, this spending spree doesn’t look like it can continue, and the spending could do more harm than good.