Safa Arshadullah is a behavioural analyst at Canvas8 with a background in organisational studies and strategic communications. To her, exploring behavioural and cultural insights is a means of learning nuances to better foster equity and justice in the world. Outside of work, you can find her tinkering with her chai recipe, taking meandering walks in neighborhoods she’s never been to, or analysing one of the multiple TV series she’s watching.


The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Polarised Populations

TV, film, and social media video

Apps and software

Community and grassroots

Social networking

Individuals are live streaming on TikTok to debate the crisis in Palestine and Israel. As people continue to source news from social media and turn to smaller, siloed communities online in search of understanding, using their platforms to discuss global issues can both entrench and bridge divides.