Luxury travelers are making up for lost time, with intentions to pack in plenty of travel. However, a one-size-fits-all approach won’t work, something that Marriott International understands. So what do luxury travelers really want, and how is this industry heavyweight leaning into their desires?

As COVID-19 restrictions ease, discerning jet-setters are looking for new ways to experience travel in a post-pandemic landscape. Plum Guide, a vacation rental platform that curates the highest quality holiday homes and short-term lets, focuses on delivering luxury to appeal to new travel mindsets.

Gen Zers in India are exploring budget-friendly experiential tourism and seeking meaningful interactions in the places they go to. Travel companies that can forge partnerships with local communities to provide unique experiences in a budget-friendly manner could thrive in this demographic.

New York City has effectively banned short-term Airbnb listings, leading to a huge drop in listings on the platform. While New York City is the latest major city worldwide to ban short-term rentals, many travelers are still looking for vacation experiences closely integrated with local culture.