In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Enzo Lefort has become the most recent French athlete named a House Ambassador for Louis Vuitton. As pop culture – and, more specifically, sports – collides with fashion, there is an opportunity for brands to reach new audiences and infuse communities with new forms of collective identity.

Dion Lee has partnered with Aussie surfboard maker Haydenshapes to launch a series of 18 luxury wetsuits designed to cross over into ready wear. As luxury buyers look to signal exclusivity through experience and provenance, fashion houses are looking to sports to communicate an instant aesthetic.

The fashion world is desperate to gain a foothold in football, with brands ranging from Gucci to Converse entering the sport. These brands’ interest in football reflects the changing attitudes of supporters, with younger fans finding new ways to engage and pushing for a more inclusive sport.

Why isn’t digital fashion cutting through? Is fashion delivering on consumer’s DE&I credentials? How will people display distaste for lacklustre climate efforts? In this part of the 2023 Expert Outlook, we speak to three experts about how the search for novelty is shaping the Fashion and Style sector.