Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Experience Hunters

United Kingdom

Sustainability

Clothing, footwear, and accessories

Resale and online marketplaces

For Black Friday 2023, Kai Collective shook things up – rather than succumbing to the usual discount frenzy, it introduced a Mystery Box. The move looks to transform what Black Friday means for Kai Collective customers, turning the usual frenzy of spending into a moment of surprise and anticipation.