In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Speed and convenience have become the consumer norm. Since the COVID-19 pandemic, when people worldwide were introduced to instant access to goods and services via apps and digital platforms, the supply and demand considerably grew and splintered. The 'I need it now' culture shows no signs of slowing down, ye...

Future Method has partnered with a sex education nonprofit to democratize access to sexual health. As funding declines but risks persist, people in the US are looking for science-backed and accessible information to help them navigate conversations around taboos, health, and fertility.

Following legal rollbacks on reproductive rights and increasing awareness of the pill’s side effects, women are increasingly frustrated by the burden of contraception. Can innovative condom brands help solve the issue by fostering inclusivity and better targeting female consumers?

While male masturbation is accepted in wider culture, there are still stigmas associated with female pleasure. Hoping to smash the stereotype is Vush, whose ‘I Come First’ campaign encourages women to masturbate for a month and carves out a space where they can prioritise their sexual needs.