The Federal Trade Commission is set to update its 'green guides' amid a public push for clarity and transparency around brand sustainability initiatives. As eco-consumers grow less tolerant of greenwashing, brands can build trust through authentic partnerships with climate activists and groups.

Gen Yers and Zers have become the primary luxury market shoppers – and many are growing tried of fast fashion and logomania. As they seek quality pieces that subtly indicate status over ostentatious displays of wealth, how is luxury outerwear brand Norwegian Wool satisfying this demand?

PulpaTronics, a start-up founded by three graduates of London’s Royal College of Art, has created a fully recyclable RFID tag. With consumers increasingly concerned about greenwashing, businesses are now challenged to evidence sustainability across all of their practices and processes.