In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

From decentralised autonomous organisations (DAOs) run on Discord to city-wide mutual aid groups, people are finding safety and optimism in numbers. For growing numbers of people, collective action is emerging as the only viable solution to compounding crises and deepening alienation.

In the face of economic crises, climate anxieties, and global wars, people are seeking solace through connection. They want to be sure someone will hold their hand in the face of hardship. As a result, they have higher expectations of care and understanding from interactions with brands, social systems, and p...

Instagram shows the unique ways Gen Zers may creatively and unexpectedly engage with their platform through ads that embrace in-person hangouts. This initiative could show how establishing knowledge of an audience's needs may create a powerful impact that could benefit many brands.

Snapchat has launched its After Dark feature, enabling users to post exclusive content for friends between 8pm and 5am. Offering a level of exclusivity, the feature taps into people's desires for participatory sharing and more authentic ways of experiencing social media.

Social media platform Geneva has become popular among Gen Zers who wish to connect privately and directly with other users who share similar interests. As people reject performative social feeds in favor of authentic online interactions, how are community-oriented apps keeping users engaged?