Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Gen Alpha (born 2011-present)

Luxury

Fragrance

Skincare

Dior has expanded its beauty lineup with a fragrance and skincare range for infants under its Baby Dior line. The baby care industry is witnessing a shift towards premium products, presenting an opportunity for brands to tap into the growing market of luxury baby fragrances and skincare.