Despite inflation and rising costs, people plan to spend more on Christmas gifts at the end of 2023, even if it's still months away. With people willing to pay more on occasions that matter, there are opportunities for brands to provide offerings to cater to these attitudes of feeling more prepped.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

A survey from PYMNTS Intelligence revealed that American consumers plan to utilize installment plans to rein in their holiday spending. There’s an opportunity for brands to encourage cautious splurging while also meeting the demand for more precise and helpful product recommendations.

A survey has revealed that Britons plan to spend less on non-food purchases this Christmas, turning to online and secondhand marketplaces to find better deals. However, as consumption jars more with climate anxiety, brands may have to take a more circular approach to the festive period.