In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

'Androgynous' fashion often tends toward body-concealing, but the Mugler catsuit has shaken up expectations of gender-neutral garms. Worn by stars from Yseult to Hunter Schaffer, the catsuit demonstrates how even traditionally 'gendered' silhouettes are ripe for remixing into a more inclusive future.

From gender fluidity to body confidence, Gen Zers are shopping with luxury fashion brands that are more inclusive and represent their values. As this cohort shifts the way it engages with premium style, Dion Lee is staying relevant with forward-thinking and feel-good design.

Sales of men’s suits plummeted during the pandemic as working from home became the norm. With the return of formal social occasions – most notably weddings – and people tiring of dress-down loungewear, how is this traditional pillar of menswear being reimagined for shifting tastes and expectations?

HNWIs, of all ages, are embracing genderless jewellery and it is becoming a hot commodity among conscious spenders. As this market segment grows, how can luxury brands redefine what jewellery means to appeal to these genderless consumers who are seeking individual expression and inclusivity?