The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

The past decade has seen political polarisation – accelerated by social media’s filter bubbles and echo chambers – deepen and mutate. An ominous era of a polycrisis has shattered any remaining societal consensus. Meanwhile, powerful anti-establishment voices have stepped into the void.

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Hell Energy turned to several AI systems to help create its latest energy drink – the technology influenced everything from the aesthetics to the ingredients. With consumers increasingly seeking dietary alternatives, AI food products and recipes are helping to drive innovation and discovery.

McDonald’s has teamed up with IBM to facilitate the execution and growth of the fast food giant’s Automated Order Technology. This partnership hints at the growing value of convenience and hygiene among diners, but what are the benefits and drawbacks of fully digitized restaurant services?

Amid a growing care crisis for older adults in the US, Aeolus Robotics is on a mission to transform the future of healthcare through automation. Aeo is a multifunctional robot designed to take the weight off human caregivers by automating at-home support and giving relatives peace of mind.

Caboodle, an online platform designed to tackle food waste, was recently released in a partnership between the Co-op Group and Microsoft. As food inequality and the cost of living crisis heats up in many parts of the world, what role can brands play in redistributing surplus food to people in need?