As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Offering an alternative to the high-speed swipe culture of modern dating, Jigsaw brings a fresh approach to finding love by encouraging meaningful and authentic connections. In an oversaturated and competitive dating landscape, can considerate apps provide users with a greater sense of connection?

Americans are tired of swipe culture. Instead, they want to slow down the hunt for matches, and build trust in dating apps as safe spaces. After tracking this in the Home and Relationships Sector Snapshot, Canvas8 spoke to eight Americans to find out what they want from online dating.

Research suggests that many people use Tinder to browse for entertainment or validation instead of looking for romance. And as faith in the apps declines, and people tire of the status quo, dating app fatigue is causing some to seek relationships in alternative spaces online.

Tinder's Future of Dating report has revealed that Gen Zers are prioritising authenticity and emotional intelligence in their dating lives, with qualities such as loyalty and communication trumping looks. It highlights how young people are ditching dating games in favour of authentic connections.