Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People want their identities to be reflected in mainstream culture

Collective Equity

People expect care and emotional intelligence from brands

Everyday Empathy

United Kingdom

Home and Relationships

Stamma has launched its 2023 awareness campaign encouraging people to be patient and let those with a stammer finish their sentences. Taking a tongue-in-cheek approach, the campaign sends a powerful message about the challenges people with a stammer face during basic interactions.