Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Dubai-based tech company Yango has unveiled Yasmina, an emotionally intelligent AI assistant fluent in Arabic. It speaks to the demand for hyperlocal chatbots that are attuned to cultural nuances and the proliferation of AI as empathetic companions, not just machines of convenience.

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?

When it comes to feeling positive and excited about the future impacts of AI, Australians are way below the global average. A study has shown that even as artificial intelligence has become more prevalent, education and consumer awareness have not increased at a corresponding level.