We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Faced with various crises – from the pandemic to climate change – Americans are looking for alternative ways to maintain their physical and mental health, with many self-diagnosing and self-treating due to restricted access to conventional help. But who exactly is driving this alt-health boom?

Luxury resorts are offering mindful escapes centred around yoga and nature for kids, helping them to grow and connect with the outdoors. As declining mental health among children becomes a pressing concern, there are expectations for brands to help kids develop healthy practices from an early age.

Having trouble sleeping? Worked up and worried about something? Need to calm down after a stressful situation? There’s an app for that. With varied offerings, and content voiced by Matthew McConaughey and Stephen Fry, Calm is helping its users to chill out and sleep better.