Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

Insider Status

United States

TV, film, and social media video

Clothing, footwear, and accessories

Lifestyle

Christian Louboutin has partnered with Marvel to launch a capsule collection and exclusive NFTS as part of Disney’s 100th anniversary celebrations. By using pop culture, luxury brands are tapping into the power of fandom to generate hype and greater engagement with a wider audience.