Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

United Kingdom

Gaming

Sports

The decision by EA to feature female and male footballers in the ‘Ultimate Team’ game mode of EA Sports FC 24 has resulted in sexist remarks about the authenticity of competition in the ‘fantasy’ game mode. Brands can help to educate gamers on inclusivity as gaming becomes a pop cultural powerhouse.