Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

A study has found anger to be the most potent factor for people's participation in climate activism. With sustainability being front of mind for many, brands are keen to be involved – but with anger being a defining factor, tangible and authentic change will be the key to meaningful engagement.

German fashion brand Armedangels has decided to drop any sustainable or eco-friendly claims from its marketing to be more transparent and avoid greenwashing. Appealing to modern eco-concerns, the campaign pushes for a 'less is more' approach to shopping that indicates self-awareness.

Amid global turbulence, shoppers have become more conscientious about workers’ rights and environmental justice – values they want to see translated into all aspects of their lives, including their consumption. How can brands make genuine efforts to provide their audiences with greater transparency?

A decline in agricultural workers across the global north is hindering the pursuit of more sustainable food systems. But as young farmers bring their values and new approaches to the fields, how can brands engage with them and support greener ways of both eating and growing food?