In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As people continue to turn to freelance and portfolio careers, they can be at risk of missing out on HR benefits of full-time employment. My Career Capital is helping Aussie freelancers take control of career trajectories through performance management, personal brand training, and career coaching.

In Australia, collaborative research, industrial patents, and sustainable practices are shaping the fashion industry's future. Brands could lean into the shifting attitudes of consumers worldwide who are hungry to buy products that align with their values and don’t make them feel guilty.

People are more and more comfortable calling out brands’ hollow commitments to making the world a better place and they're prioritising brands that share their ethical values. Tapping in this, Dove’s spot highlights the problem of discrimination against Black hair and calls for making it illegal.

While male masturbation is accepted in wider culture, there are still stigmas associated with female pleasure. Hoping to smash the stereotype is Vush, whose ‘I Come First’ campaign encourages women to masturbate for a month and carves out a space where they can prioritise their sexual needs.