We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

As more and more states begin to legalize marijuana, Americans are looking to the drug for its mental health and wellness properties. In response, 1906 is tackling the stigma around usage by offering customers a range of functional edibles designed to boost wellbeing and brain power.

Mike Tyson has launched 'Mike Bites' – an ear-shaped weed-infused candy inspired by the monumental moment when Tyson bit Evander Holyfield's ear in a 1997 title match. With the gummies, Tyson is hoping to leverage humor and nostalgia to connect his cannabis brand with a broad audience.

As health awareness rises in India, demand for alternative and organic nutrition follows suit. Following the Food Safety and Standards Authority of India’s (FSSAI) recognition of hemp as a food source, The Hemp Factory has innovated foods like burgers and pizzas into guilt-free, nutritious alternatives.

Research has found that the use of marijuana and hallucinogens among young people in the US is at an all-time high, with many using them to treat psychological problems. People are moving away from pressurised representations of wellness, and are forging their own non-conventional approaches.