Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


People are mining the past for stable comfort 

Ultra Cosy 

Brazil

Health providers

Advertising

TV, film, and social media video

In partnership with Warner Bros and the Brazilian Society of Pediatrics, Pfizer Brazil has launched a short film to promote the importance of childhood immunisation. Using the power of nostalgia, it aims to emotionally engage parents when vaccination rates for kids are declining.