Signal27 Sep 2023
Grocery shopping divide grows between Gens Z and Y

A study has revealed a generational divide between the way Gen Y and Z grocery shop, as the former more often buy groceries online via delivery or curbside pickup. Busy Gen Yers are looking to take their time back, and the opportunity for brands is to make shopping as frictionless as possible.

Grocery shopping divide grows between Gens Z and Y