Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

President Biden’s $1.2 trillion infrastructure bill is good news in the long term for NYC’s ailing subway system. But in the meantime, disabled users continued to be failed by the city’s transit network. So, how can private sector businesses support these riders and make a positive social impact?

Augmental won the Innovation Grand Prix at the 2023 Cannes Lions Festival for its innovative MouthPad device. Over a billion people have disabilities worldwide, and assistive technologies have vast potential across industries to help these individuals maintain their independence.

Apple is bolstering its equity initiatives by integrating inclusive features into its design framework. Its purpose-driven tools aim to enhance the user experience for individuals with disabilities, enabling smoother navigation of both its devices and real-world interactions.

Disability rights advocate and speaker Molly Burke is busting stigma by educating people about her daily life as a blind woman on YouTube. She has been instrumental in filling the representation gap left by mainstream media and breaking down the barriers that blind people regularly experience.