Rachel Choi is a Behavioural Analyst at Canvas8. With a degree in Archaeology and Anthropology from Oxford University, she has an interdisciplinary understanding of behavioural and cultural patterns across societies. She has a love for stories that capture the nature of human experience, through writing, media, or material culture. Outside of work, you can find her attending exhibitions, oscillating between overthinking and head-empty-just-vibes, or rewatching her favourite (usually Studio Ghibli!) films.


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TV, film, and social media video

, Netflix has finally overcome a long history of failed anime adaptations. Remaining faithful to the source material and generating hype through a strong marketing campaign, the show manages to meet the expectations of the existing fans while welcoming new ones to the fandom. 