The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

Youth unemployment has reached some of its highest rates in China as young people deal with economic uncertainty and reevaluate their lifestyles. These rates reflect a prioritisation of wellbeing and highlight a disconnect between education and employment where brands can help bridge the gap.

Suffering from sleep deprivation and unhealthy diets, many young Chinese office workers are battling gastric problems such as heartburn and ulcers. While there’s an opportunity for brands to address gut health concerns, it’s also crucial to get to the root of the problem: a stressful work culture.

As young Chinese people feel less secure about China’s harsh working and living conditions and COVID-19 policies, they are leaning into the Guochao movement as a route of finding state-funded employers. But as frustrations grow and economic instability mounts, where will Gen Zers seek release?

An online community for Gen Zers, Bilibili’s offering centres around anime, comics, and gaming – a low-cost membership grants early access to anime releases. With an interactive interface and the likes of karaoke live-streams, the network provides a niche platform for young people to connect.