Feeling the pinch of both the climate crisis and the rising cost of living, people are increasingly keen to switch to electric cars. A lack of charging infrastructure presents a major obstacle to adoption, but a joint EV corridor between the US and Canada aims to remedy this problem.

Few things are as synonymous with American culture as gas stations, the epitome of the American road trip. But as EVs are on the rise, is the entire industry at the risk of becoming obsolete? What can brands that sell items in gas stations learn about their shifting place in American culture?

In the past few years, electric vehicles have skyrocketed in prominence and popularity, and the industry is on the verge of sustainable success. But as EVs’ successes have become more visible, so have their challenges – it’s clear that their impact won’t be as straightforward as it once seemed.

The uptake of electric vehicles has boomed since they made their debut in the early 2010s. But with the price point of EVs and entrenched habits proving a barrier to usage, German start-up &Charge is using the loyalty scheme model to make climate change a frictionless part of daily life.