Signal21 Sep 2023
Lunchables Grilled Cheesies targets kids and 'kidults'

Lunchables is launching its Grilled Cheesies line, a microwave-ready sandwich with the crispiness of one cooked on the stovetop. While it was popularized as a school-ready lunch item, its marketing showcases the growing cohort of adults who are hungry for a bite of nostalgia.

Lunchables Grilled Cheesies targets kids and 'kidults'