As people prioritise their pet's health and wellbeing, many people are seeking food that’s functional and sustainable. By providing products that emphasise pet wellness through plant-based nutrition, The Pack is re-energising the sector while also tackling the industry’s sustainability problem.

Despite the ever-increasing cost of living, pet owners continue to treat their pets to extreme luxury against a backdrop of Gen Zers and Yers choosing pets over children. How can brands tap into this growing market of canine indulgence in the products and services they provide?