Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Gen Zers have entered the luxury market and show a keen interest in the value of high-quality, exclusive brands. But this generation’s demands are beyond the traditional paradigms of luxury. So, how are designer brands evolving to win the attention and loyalty of the new luxury shoppers?

Lululemon is countering dupe culture by inviting shoppers to swap their dupes of its famous Align leggings with an authentic pair. As shoppers grow increasingly jaded by inflation and look to cheaper alternatives, the brand aims to re-engage fans by proving the original product's quality and worth.

Inversa is looking to preserve coastal ecosystems by using lionfish, an invasive species destroying coral reefs, to craft leather. As one of a growing number of 'next generation' materials, it provides the fashion industry with a way to evolve production processes and keep up with consumers' values.