In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

French fashion house Chanel is looking to reinforce its position at the top of the luxury market with plans to impose purchase limits on specific goods. As high-end shoppers look for more value from their purchases, some brands are emphasising exclusivity, quality, and a timeless appeal.

The luxury market is one of the few sectors that remains unaffected during a recession. While some statistics suggest that stock prices in luxury companies fall across the board, others show rising sales figures in times of financial downturn. Unlike so many other sectors, is luxury recession-proof?

While many lower-income Americans are seeking bargains ahead of the festive season due to economic concerns, a survey suggests that luxury shoppers remain resilient in their shopping intentions. These findings highlight the financial polarization resulting from the cost of living crisis.

As the cost of living crisis bites, Britons are re-evaluating their spending, and even higher earners are making sure luxury moments feel prudent. After tracking how values are shaping big-ticket purchasing in our Luxury Sector Snapshot, Canvas8 spoke to nine Britons to understand more.