Brad Pitt has launched Le Domaine, a range of skincare products with anti-ageing properties. But while celebrities’ perceived trustworthiness has previously had a positive effect on brand credibility, increased scrutiny from consumers is prompting a backlash against star-backed lines.

With the conversation around technology and energy intensity having been exposed, Valentino is partnering with Karma Metrix in a bid to reduce website emissions. Quantifying energy efficiency brings a new sustainability metric into view and recognises the importance of digital sustainability.

With model and ‘It girl’ Kendall Jenner as creative director, FWRD is a luxury fashion destination that’s rapidly garnering a mass following. From celebrity marketing and viral campaigns to physical pop-ups, FWRD is expertly positioning itself as an online retailer with real-world appeal.

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.