Young people who are fashion fluent are increasingly being drawn towards old books and magazines for inspiration. Due to a combination of digital fatigue and 'fauxstalgia', people are looking for IRL objects to inform their online personalities, which often take the form of digital scrapbooks.

Partnering with renowned vintage collector and designer Sean Wotherspoon, Gap has launched a capsule collection of items found primarily in American thrift stores. By utilizing their archives, brands can capitalize on Gen Z's love of vintage and consolidate brand awareness among younger audiences.

Sneaker brand Veja is working with local Amazonian rubber producers to keep its supply chain clean. As people grow increasingly critical of sustainability practices and greenwashing, particularly within the fashion industry, Veja’s grassroots approach stands out from the crowd.

Nostalgia cycles are shortening as people obsess over times barely passed via popular digital archive accounts that let them cultivate their feeds (without input from an algorithm) and bypass cultural gatekeepers. But how are these visual repositories enabling people to shape new memories as well?