Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Experience Hunters

United States

Spirits and wine

Advertising

A US campaign for Portuguese wine brand Silk & Spice features a mysterious billboard on a deserted island, complete with hidden treasure for any lucky adventurer. As well as encouraging the spirit of exploration, the ad honors the long-standing historical connection between the US and Portugal.