As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

A survey has found that Gen Zers are preparing for a recession more than any other generation. With many growing up in the face of financial turmoil and instability, they're turning to brands and products that help them prepare for the future and ensure their finances are in good shape.

As the cost of living crisis forces people to rethink their finances, fintech app Kard is empowering young people to manage their cash for the better. Gen Zers are looking to make more informed choices with their money, so why are they opting for digital solutions over traditional banks?

Young people want to save and budget in a way that isn’t boring. Cleo provides a smart AI bot that delivers financial services in a fresh and disruptive way. With $44 million in funding, Cleo is one of the fastest-growing fintech brands catering to a younger audience: Gen Zers.