In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

A survey has found that the majority of consumers in states where cannabis is legal are buying from brick-and-mortar retailers. Despite the rise of online alternatives, the findings demonstrate the continued importance of in-person experiences, especially for niche products.

Livestream shopping is gaining traction in the US with platforms like Whatnot. The app's community focus and diversity of sellers has positioned it as a leader of the burgeoning medium, especially as shoppers become wary of sponsored content and instead look for more personal messaging.

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?

With online stores becoming more innovative, what’s needed to lure young Americans back to brick-and-mortar locations? Following on from tracking this behavior in our Shopping Sector Snapshot, Canvas8 spoke to nine US Gen Zers to find out more about what they want from in-person retail.