Signal1 Sep 2023
Spotify’s ‘bummer summer’ playlist caters to sad Gen Z

Spotify’s ‘bummer summer’ playlist helps Gen Zers, whose most searched term on the platform is ‘sad’, process emotions while connecting with their favorite musicians. As younger generations yearn for community on and offline, they’re playing with expressions of vulnerability in the process.

Spotify’s ‘bummer summer’ playlist caters to sad Gen Z