Grocery technology retailer Instacart is encouraging parents to take advantage of its selection of back-to-school products. Ranging from grocery shopping to clothing and school supplies, the platform aims to make the return to school more efficient, simple, and affordable.

Where are shoppers finding purchase inspiration amid declining trust in influencers? Why are people sacrificing their ethics for affordability? How are people treating themselves amid soaring inflation? What’s driving the preference for brand loyalty in a turbulent economic climate?

Streetwear brand Cactus Plant Flea Market has partnered with McDonald's on a Happy Meal for adults, which includes a limited edition toy. With adults looking for nostalgic choices, brands are responding by fusing their contemporary tastes with products or experiences they enjoyed in childhood.

Gen Yers are finding solace in chocolate and candy snacks from their childhood, especially when faced with the stressors of true ‘adulting’ and post-pandemic pressures. This has prompted brands to update nostalgic tastes with contemporary values of health, sustainability, and functionality.