Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

Border Reorder

The need-it-now mentality has become the norm

Compulsive Convenience

People are operating with a heightened perception of value

Critical Spenders

China

Lifestyle

Beauty providers

Apparel and department stores

Resale and online marketplaces

Estée Lauder has reported a slump in travel retail sales in China due to governmental crackdowns on discount resellers. Beauty brands have an opportunity to invest in all-round services and user experiences, showing people that an authentic luxury experience can only be had at official stores.