Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The Sunday roast could be the next British food staple at risk of going out of fashion. With Britons eating more international cuisine than ever before, shifting food choices nationwide may present fresh opportunities for brands to adapt their offerings for adventurous palates.

A survey has shown that Britons are open to trying more unusual, non-traditional breakfasts. The findings arrive at a time when people are changing traditional conventions around eating, looking for ways to treat themselves and indulge rather than stick to food they perceive to be boring.

Guinness has launched its Cold Brew Coffee Beer, providing stout drinkers with a familiar tipple as well as a much-needed caffeine hit. As people become more adventurous in their drink choices, how can brands provide functionality, flavour, and novelty in the beverages they produce?