McDonald’s jingle gives Indonesians a taste of Japan

Signal29 Aug 2023

McDonald’s created a chart-topping J-pop jingle to promote a relaunch of its Taste of Japan burgers in Indonesia. The success of this campaign demonstrates a unique go-to-market local strategy, where leveraging the right experiential codes in food and music can transcend language differences.

©McDonald's (2023)

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1 Aug 2023

Starbucks x BLACKPINK gives K-Pop fans a caffeine hit

signal·
1 Aug 2023·
LAST UPDATED 13 Oct 2023

Starbucks has launched a collaboration with K-pop superstars BLACKPINK, including not only limited edition drinks, but licensed merchandise. Brands are learning how to tap into superfandom, creating unconventional partnerships that play on the excitement and loyalty that come with high-level fandom.

signal·
28 Sep 2022

McDonald’s Finland makes jingle deaf-inclusive

signal·
28 Sep 2022·
LAST UPDATED 13 Oct 2023

McDonald’s Finland has partnered up with deaf Finnish rapper Signmark to translate its iconic jingle into a fully inclusive sound logo. By doing so, the company is taking action to include and represent the deaf community, attempting to ensure the brand is accessible and understandable for all.

signal·
5 Jul 2023

TikTok bets on Indonesia's live stream shopping craze

signal·
5 Jul 2023·
LAST UPDATED 13 Oct 2023

TikTok's addition of a live stream shopping feature has boosted sales in Indonesia, leading the company to announce more upcoming investments. The rapid advancement and mainstream adoption of retail tech in the country is reflected in the success of content creators-turned-entrepreneurs.