Conversations about sustainability are no longer enough. As it becomes all but certain that global heating will increase beyond the 1.5°C of the Paris Agreement, the effects of climate change are already a reality for many communities worldwide. People are not only sensing the urgency of the matter but are re...

In the turbulent economic environment, money is losing its value. Consumers are reevaluating their spending across sectors. With a looming crisis of trust in financial institutions, how are people managing their budgets? And how can brands navigate the complex relationship between value and cost?

A study has shown Gen Y and Z’s dining habits are being influenced by user-generated content across TikTok. Young people are turning to social over traditional search to discover new restaurants, regardless of price and distance, as TikTok leans into indulgence mindsets and explorative behaviors.

TikTok’s sway over people’s eating habits rises, and fast food brands have been living up to their names through quick releases of tailored menu items and viral dishes. Popeyes released its take on the online ‘Girl Dinner’ craze, giving itself relevancy and appeal among younger consumers.

Pepsi introduced cola-infused ketchup at select ballparks for the Fourth of July, attempting to forge a connection between the holiday, baseball, and Pepsi. Many Americans are nostalgic about their national pastime, and brands like Pepsi are forging collaborations that modernize this sentimentality.