Signal24 Aug 2023
'Girl Math' financial logic takes over TikTok

Girl Math' is building traction on TikTok among women who want to justify purchases – from big spoils to little treats. While it offers some respite from the constant pressure of the cost of living crisis, the TikTok trend might actually be doing more harm than good in terms of financial literacy.

'Girl Math' financial logic takes over TikTok