Inês Fressynet is a senior behavioral analyst at Canvas8. Following a career in digital and broadcast journalism, she was drawn to cultural insights and strategy. She has carried out numerous qualitative and ethnographic research projects with a global perspective thanks to her fluency in three languages. In her spare time, she can be seen practicing headstands or reading French literature.


Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Japan

Fragrance

Resale and online marketplaces

Beauty

Eram Fragrances’ three-month programme offers Japanese consumers the opportunity to try and test various scents until they find the one for them. Perfume brands are actively tapping into beauty consumer’s explorer mindset as a way to provide a more personalised product, and encourage daily wear.