In a hyper-connected world, it feels like everything previously ‘insider’ is more available than ever: from behind-the-scenes access to the lives of public figures to travel experiences immersing people into worlds previously deemed unattainable. But while people embrace this community-based inclusivity and u...

Fans of Japanese anime often rave about the storylines, action scenes, and musical scores. But for a growing number of Gen Zers, one of the main draws of these films and series is the food. Why are they craving inedible cuisine? And what can brands learn from this niche interest gone mainstream?

The expansion of anime in America and its eye-catching style has moved it from being an underground niche subculture to a genre that has far-reaching influence and appeal. As it begins to be accepted in mainstream US culture, who are the new American anime fans that are spurring its growth?

McDonald's is looking to tap into the ever-growing anime audience by featuring its seasonal Chicken Tatsuta inOne Pieceepisodes. By tying into the existing lore of an imaginary world, it's demonstrating how brands can immerse themselves in fandoms to build real-world appeal.